Advertiseverse

What is the process through which people are connected to objects, in an era where people and machines are almost inseparable?

If the Metaverse represents the 3.0 era of the Internet, then the Advertise(-)verse is the Internet 4.0. As a virtual product of the real world, the Metaverse is similar to the virtual role of advertisement in the real world. The advertiseverse will become the next Metaverse for human beings.

We cut from consumption to the relationship between people and objects, and link the evolution of human beings in the [Real world - Metaverse - Advertiseverse]. And at the end of the story, the question is: when advertising has become the most comprehensive and loyal reflection of our life, how can the Advertiseverse presented here not be the present moment?

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Curator & Producer: Jiayue Yu , Qiang Huang

Concept & Narrative Design: Jiayue Yu , Qiang Huang

Dramaturgy & Scroring Design: Jiayue Yu , Qiang Huang

Director: Jiayue Yu , Qiang Huang

Metaverse:

Qiang Huang, Zean Chen, Jiayu He, Ruoxi Zhu, Yuxuan Qiu

Real World:

Choreography: Jiayue Yu

Installation Design: Jiayue Yu, Qiang Huang

Costume Design: Jiayue Yu

Visual Design: Jiayue Yu

Text Writing: Jiayue Yu

Video Edit: Qiang Huang, Ruoming Zhao

Composer: Xueying Zhang

Performer: Ankang Qian, Chuan Fu, Xiaoyezi Sheng, Ying Zhong, Zean Chen

Assistant: Wanqi Shi, Yiran Yin

Photographer & Videographer: Ruoming Zhao, Ruoxi Qiu, Yuxuan Zhu

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